The new year is a perfect time to step up your SEO game.
While it’s a great idea to figure out new and exciting ways to enhance your site, it’s an even better idea to figure out which mistakes you can avoid. If you can do these 3 things in 2016, you’ll set yourself on the path to building a better website, that’ll get better rankings.
Keyword Rich H1 Tags – Use’em
Optimizing tags aren’t exactly in the wheelhouse of the average user. Sure, they’ve existed for a long time – but most people ignore them. Thanks to the rise of easy text editing and DIY websites, there are plenty of great business sites out there that ignore these tags, or worse yet, filling them with worthless verbiage like “Welcome to Our Website”.
H1 tags play a prominent role in your site’s ranking. Not only do they factor into the ranking algorithm, but they also factor into how your reading public relates to your content. Without a good tag, you’ll risk letting your site go unseen.
Don’t Ignore Page Speed
We live in a society based on speed. People simply don’t like to wait – and the amount of time they’re willing to put into any given activity is shrinking. If you don’t believe that, just look at the average length of a child’s television program, which has now shrunk down to under fifteen minutes.
People have things to do, places to go and more options than ever for news and entertainment. If your page isn’t loading fast enough, they’re not going to wait for you – they’ll find a page that actually works correctly. If you ignore page speed, you’ll torpedo your SEO.
Ideally, the amount of time your page takes to load its first byte should be nearly instantaneous. Google actually clocks the speed of your site as part of its page ranking algorithm, so slow-loading sites are already less likely to be seen by the public.
Slow loading speeds also lead to higher bounces rates – that is, a higher rate of potential customers leaving your site quickly in order to go somewhere else. This also contributes to the page ranking algorithm and can cause a perfectly good website to drop precipitously just because it isn’t fast.
Regularly Post To Your Blog
You should already know that your blog is an important SEO tool. It can be a great source of content, proof that you update your site, and a landing pad for all of those targeted keywords.
If you neglect your blog, though, it can become dead weight. Content that’s a duplicate of that found elsewhere or isn’t engaging to readers can hurt the popularity of your site, driving down the number of relevant visitors, increasing your bounce rate and even hurting you when it comes to the algorithm.
I’ve personally witnessed the positive effects a websites rankings can have when I new blog is well maintained. Your goal with a blog is to create a regularly updated, keyword based source of new content that can be read by humans. Go and do it.
You don’t have to be a professional SEO to follow these rules, after all, and adherence to them will help you stand head and shoulders above the competition. The best way to master SEO isn’t always knowing the secret tricks – it’s often knowing the common downfalls.