2016 is here, and it’s time to make a few New Year’s Resolutions.
While you might be gung-ho to hit the gym or put away junk food, it’s also a great time to start thinking about SEO.
There are a few great SEO resolutions that you can make in 2016 that will help you to increase website traffic and allow you to make more money. Below are just a few – but remember, each one can help you to change your website (and your life) in some significant ways.
7 Ways You Can Improve Your Online Business This Year.
Quit Smoking (figuratively speaking)
It’s time to quick smoking, or at least quit blowing smoke.
You’ve probably spent the better part of the last year (or even more) talking about how you were finally going to get your SEO game on point. You might have visited a website or two, or maybe you have even taken a class. You’ve even opened up your hosting site to figure out exactly what an Adword is and how you can add a meta-tag.
What you haven’t done, though …. is actually start working on SEO. This is the year to start producing fire and stop just blowing smoke.
So, how do you quit blowing smoke?
The easiest way is to stop talking about SEO and start doing something. The classes and the tutorials are great, but wouldn’t it feel better to actually do a little bit of work on your website? It might be a little scary if you are new to the world of the internet, but doing basic SEO work is actually easy. You might not be at the level of your average guru, but that’s alright – there’s something spectacular at being about to look back at your site an realize that you’ve actually taken the first steps towards a better future.
Lose Weight (figuratively speaking)
You’ve put on a little bit of weight in the marketing world in the last few months, and it’s time to tighten the belt.
The most important place that you need to target this year is that large and unwanted Adwords weight that tends to bunch up around the middle of your marketing budget.
You know what I’m talking about, Adwords – that investment you made a year or two ago that never quite paid off like you hoped it would. The one that was “just suppose to get the business off the ground”.
There’s nothing to be ashamed about for taking the chance, but it’s time to hit the proverbial gym and drop that financial weight as soon as you can. Every dollar you’re spending on marketing deadweight is money that isn’t being used well – and money that’s simply not going into your pocket.
Fortunately, this change is as easy as looking at your expenditures versus your revenue.
Are you making money from Adwords (or, honestly, from any similar product)? If not, it’s time to cancel those accounts. The New Year is a great time to start looking at your old methods of marketing and figuring out if you’re keeping them out of a misguided sense of loyalty or because they’re actually helping you to make money.
If you’re doing the former, it’s time to stop being sentimental and start shedding the unneeded costs so that you can have a leaner, more profitable marketing strategy this year.
Eat Healthier (Should I keep saying figuratively speaking?)
How’s your website doing? Does it feel like the kind of place that you want to spend your time, or is it feeling a little sluggish, weak and tired?
Let’s face it – even the best website isn’t going to stand up to the pressure of the e-commerce grind if it doesn’t have the right kind of diet.
It’s really easy to feed your website junk food (spun content, automatic feeds, etc), but a health site needs something that is, well, healthy! Content that’s nutritious Your website needs a quick injection of Vitamin C – content. If you can feed your site the kind of material it needs to survive, it’s going to look and feel much better than it did before.
So, how do you inject content into a website’s diet?
The easiest way is generally through blog content. Whether you produce it yourself or buy it from someone else, it’s a great way to engage with your readers. Just as you probably wouldn’t be able to change your own diet immediately, you probably won’t be able to change the way you update your website from scratch, either.
Start by adding one new blog article a month, and then add more as your readers begin to engage with you more often. Add something twice a month, then weekly, and then even daily if you can manage it.
The more content you add, the more reader engagement you’ll get. In time, that engagement will make your website healthier and happier.
How’s your website looking today?
Is it a streamlined, easy-to-read piece of marketing material that’s sure to draw in visitors? Is it a workman-like construct that won’t send others running? Or, worst case scenario, is it a throwback to the ’90s that will assault the eyes and ears with its horrible design?
How your website looks matters just as much as how you look. As much as it’s great to say that what’s inside is what counts, your average user depends quite a bit on first impressions. If you aren’t happy with how your site looks, the good news is that you won’t have to go out and buy a new wardrobe. You will, however, need to get in there and do some work under the hood.
As much as you might love your personal touches, it’s a good idea to let everything go that isn’t entirely necessary.
Today’s ideal website is uncluttered, easy to read, and even easier to navigate. You want your readers to be able to find all the information they need quickly and easily. If they can’t, they won’t spend time on your website trying to find it – they’ll just go to a competitor who has what they need. Try to avoid the spectacular and go for the design equivalent of a little black dress. It will go well with your content and help you to engage new readers.
Get A 6 Pack
There’s no shame in getting a little flabby.It was just the holidays, after all, and those added pounds tend to pile up. Of course, there’s less of an excuse when it comes to your SEO.
Sure, it’s easy to get hooked on the old loop of updating content and hoping for the best. And yes, it’s easy to get behind on all that work too. Now it’s time to get the equivalent of an SEO six-pack right now, though, and firm up all those places on your site that aren’t looking so great. Fortunately, getting your SEO back into shape is a lot easier than waking up everyday and going to the gym.
First and foremost, take a minute to look at what you were doing in the world of SEO. Is it working? If so, great – you need to firm it up. If not, it’s time to figure out why. Get some work done, create some new content, and maybe firm up some of those tags that you swore you’d get to eventually.
If you can take the time to work out the problems of your SEO, you can end up with a page that’s going to be the talk of the industry. Sure, it’s harder to brag about firm SEO than it is to brag about an awesome set up abs, but only the former will actually help you to make more money.
You have so much more free time than you think. You’re reading this article, aren’t you? Congratulations – you’ve taken the first step along the road to a better life.
For your second New Years Re”SEO”lution you are going to take time to keep up-to-date, read more about SEO and how you can implement it more effectively.
You’ll not only learn something, but you’ll position yourself to do less work in the future. Think of all the things that people were saying a year or two ago, and how much less would be on this list if everyone had just listened to them. You have the chance to be informed before the next Penguin or Panda hits, all through a little light reading.
Seriously, stay away from the Listicles for a few hours and read up on things that will actually help you. You’ll be happier next year.
If you’re hurting for suggestions, try looking at the websites of some of the bigger SEO gurus out there. You might not buy their services, but they’ll give you some great food for thought. If you’re willing to give up some of your precious free time, you’ll be ahead of the game before the next changes make their way down the pipe.
Last but not least – It’s not a good New Year’s Resolution if you forget this part.
Life is very short, and you don’t need to spend all of it working about SEO.
Seriously, there’s more out there to enjoy – and you need to embrace it.
- Get a hobby.
- Read a book.
- Spend some time with your family.
Whatever makes you happy is worth doing.
Work on the suggestions about when you can, but don’t worry – you’ve always got plenty of time to focus on what really matters.
Got any Re”SEO”lutions for 2016 to share? Leave your thoughts below.