Many eCommerce merchants and retailers focus on improving the CTR, or click through rate, of their pay-per-click campaigns and then neglect their organic CTR. This is unfortunate, considering how valuable an above-average organic CTR can be for a business’ bottom
In the SEO world there is often arguments disputing the the true value gained by submitting to business directories. According to many, some directories can be beneficial while others can be dangerous. Despite all the arguments that can be had
Blogging is one of the best ways to position yourself as an authority in your field. As traditional advertising becomes a less effective means of lead generation, conversion, and brand building, businesses are discovering the value of honest to goodness
2 Negative Affects Of A Slow Website And How To Fix It. Building a website can be an exercise in frustration. It’s a bit like keeping a bunch of plates spinning all at once – if you miss just one,
When it comes to SEO, content’s king. It’s where you use all the tips and tricks in your repertoire to drive up your score with Google’s ranking algorithms and it’s certainly where you get most of your engagement with readers.
Meta descriptions are funny. Yes, they serve a major purpose. And they absolutely do some great marketing work. Unlike every other aspect of SEO, though, they don’t necessarily do anything for your search ranking. Yes, this is one place where
Meta title tags are one of the most important elements of SEO that often go unnoticed by your average website builder. In place to satisfy search engines as much as the reader, these tags are used to define your page.
Search engine optimization is the only way to rise above the masses of poorly marketed websites and create something that your would-be customers can actually find. While there’s quite a bit you can do in the social space and in
George Washington is perhaps the most important political figure in American history. In honor of President’s Day – and his birthday – here are a few lessons you can learn from American’s first president. Be Honest
The new year is a perfect time to step up your SEO game. While it’s a great idea to figure out new and exciting ways to enhance your site, it’s an even better idea to figure out which mistakes you