No matter what type of site you might have, one thing is certain, the amount of time spent by each user on your site is crucial.
The more time a person spends on a site, the more enticed he will be towards converting into a customer, so you should always try to focus on doing such a thing.
However, there are multiple methods you can use in this regard, and all of them can deliver various success rates.
One of the methods that provides you with a stellar outcome and great results as a whole is definitely adding a quality video, as videos are widely known to increase SEO rankings, not to mention that people will watch the video up until the end most of the time.
As you would expect, by adding a video on your site people will definitely spend a lot more time watching it. You shouldn’t embed it in the site though as that will increase the loading time, instead you should upload it to YouTube and post a link, it will be a much better and more professional choice to make in this regard.
You don’t have to worry about the length of you video that much, however the shorter the video is the better it will be because people won’t watch lengthy videos as they feel pressured by time. With this in mind, a good time duration for your videos would be 1-2 minutes.
When it comes to the content of your videos, try to add in as much information about the product or service that you want to promote. First, you need to show the product and tell people how it works, it’s a very important thing to do and it will obviously help generate a lot of leads!
At the same time, you have to focus on quality. HD videos are crucial nowadays, so get the proper tools to help you create your video content in HD. This way customers will see that you really care for quality even in your promotional videos, and that will send a positive signal.
If you want the video to be even more interesting, you can gather some questions from your potential customers and then answer to them in video form, right after presenting the product. It’s a great Q&A session that can help you promote the product all while offering your potential customers the much-needed answers to their questions.
As you can see, adding a YouTube video on your site can be a great thing and it will definitely help your overall promotion. Not only that, but with it you can generate more conversions and an increase in profit, something that all business owners want. Remember, you have to increase the time each visitor spends on your site in a natural manner, and this method will definitely help. Don’t hesitate and instead make sure that you implement this idea as fast as possible, it’s inexpensive but if used properly, it can deliver some extraordinary, exciting rewards. Just check it out!