As you may have heard, Google is now using mobile-friendliness as one of the factors for ranking websites. This means that it’s essential for you to make your website fully accessible to users of smartphones. To make sure that your site is in compliance, the following is a checklist of the most important factors you must keep in mind for making sure your site is mobile-friendly.
1. Make Your Website Design Responsive
Responsive web design is the type of design that is consistent for all types of devices, including computers, tablets and smartphones. While the latest Google update only applies to smartphones, it’s good to know that people on any type of device can access your pages. One of the main advantages of having a responsive site is that you only need one website for all of your visitors. There’s no need to build a separate mobile site. There are now many good responsive templates and themes on the market.
2. Identify Which Tasks are a Priority for Your Mobile Visitors
Depending on what type of site you have, your visitors or customers may need to complete a variety of tasks. This may include filling out opt-in forms, accessing text or images or placing orders. As you make improvements to your site, make sure you test all of the most important functions that your mobile visitors must complete. If you find that certain tasks still take too long or do not work properly, you will have to make further adjustments.
3. Aim For Speed and Simplicity
Your visitors don’t care about what type of site design you implement; they only want to be able to access all of your features easily and quickly. In addition to being able to read and see everything on your site, you may also want people to leave reviews or comments or share your content on social networks. When your site is mobile-friendly, all of these tasks should be easy for people to complete.
In general, you should give your visitors the kind of experience on your site that you would want when visiting another site using a mobile device. Now that mobile-friendliness is one of the criteria Google uses for a ranking, you have a good reason to make your site responsive as soon as possible.