The legal field is competitive, and it’s getting more competitive every day. The era of bus stop ads and catchy jingles is over – now, it’s all about where you end up on a Google search. If you want to stay ahead of your competition, you’ll need to follow these tips for great attorney SEO.
1: Focus on the Homepage
Most people who visit your website will never go past the first page – so you have to make it count. A simple, clean design with links to your various practice areas and your contact information will give most potential clients the information they need. Your homepage is the first impression that visitors will get, so make sure that it’s great.
2: A Page for Each Service
There are a few great reasons to have a separate page for every area of your practice. More pages means more chances for your site to show up near the top of different searches, more information for your potential clients to learn about your practice, and more chances for you to create relevant content for each page. Creating multiple practice area pages is great SEO.
3: Multiple Areas of Service
It’s incredibly difficult to dominate local search rankings for major cities. It’s not that it can’t be done, but rather that your money is often better spent elsewhere. Put a list of service areas on each page, with a special focus on local suburbs or smaller cities surrounding a large urban area. This will help you climb to the top of the search results while your competition places too much focus on highly contested areas.
4: Follow the Format
If you’ve ever looked at a successful legal website, you already know the formula – “Service Name” in “Service Area”. If you are a family law lawyer in Portland, Oregon, you’ll want to use “Family Law in Portland, Oregon” in your page titles, in your h1 tags, and in your content. This will help you to establish dominance over the keyword and allow you a chance at coming up higher in the rankings on local searches.
5: Create a Google Maps location.
Google Maps is an incredible tool for businesses. Adding a Google Maps location for your business only takes a few minutes, but it’s a great way to help boost your rankings. There’s no hard and fast rule that using Google’s services will automatically catapult you to the front page, but it’s hard to deny the fact that most of the higher-ranking pages do have some connection to a service run by the search engine giant.
6: Join Organizations that Can Help
There are organizations out there that can link to your website – and this will, in turn, help you to build up credibility and get a higher search rank. Local chambers of commerce are great resources, as are online business directories. Don’t overlook these networking sources, because they will help you.
7: Create a Blog
Finally, make sure to create a blog on your site – WordPress is easy to use, and it will allow you to add constant content. Evergreen content is a huge factor in your search result rankings, and a blog is a great way to get repeat visitors to your site. Use your blog to inform your potential clients about legal issues and you’ll have a chance to establish yourself as an authority at the same time.