Search engine optimization is everything for an online business.
It doesn’t matter if you’re looking to sell ad space or you’ve got a product that the masses need – you have to have a well-positioned website in order to grab the ever-elusive online customers.
Practicing good SEO has gone from a beneficial move for those who want to get ahead to a necessity for anyone who actually wants to compete. That’s why there’s so many businesses out there competing for your marketing dollar – each one wants to get to you while you’re still trying to get past the confusing jargon and odd practices that tend to be associated with your average SEO guru.
Those with the most successful online real estate combine both a passion for learning more about SEO with industry-leading SEO software.
The Key Is Finding The Best SEO Software For You.
There are dozens, if not hundreds, of businesses that are fighting for your SEO dollar. Some of these businesses are great. Some of them aren’t quite where they need to be.
As a consumer, you’re the one who has money in the game – and you’re the one who needs the relevant information today.
That’s why I’m writing this list of 2017 reviews (ongoing) – not just to tell you who operates the best seo software in the field, but to help you figure out who deserves your money.
These are clear, unbiased reviews, so that you can know exactly what you need to know in order to make the right choice.
And let’s make this clear, these reviews are not simply going to tell you which service is the best – that’s too subjective, and the truth is, one great service for one person simply might not work as effectively for the next.
Instead, as a professional SEO consultant I choose to write these reviews to tell you what sets each of these SEO software programs apart from the others.
Some of the software you find will be great for big businesses, while others will target smaller business or bloggers.
Some will have a high price tag attached, while others will cost you nearly nothing.
What they all have in common is the ability to help your brand grow online.
As you look through these reviews, make sure you pay attention to your own needs. While there’s going to be plenty of information available, the most important question you can ask yourself is about what you can do to make your business grow. Whether you need better reporting software or something that’s going to help you corner the local market, you are sure find the perfect fit below.
Here’s All The Different SEO Software Tools We’ve Reviewed, So Far.
- Website Rocket
- Sheer SEO
- Web CEO
- SEM Rush
- Ranking Coach
- Places Scout
- Traffic Travis
SEO Software: WebsiteRocket Review
Website Rocket is an SEO tool that attempts to cut down on the mystery of website promotion by giving you simple tasks to perform each day while still providing you with the tools necessary to see how your work pays off.
Website Rocket’s selling point is its unique system of daily tasks that show you how to build your brand.
WebsiteRocket breaks down the tasks that you might think of as basic SEO into more easily digestible units, taking away some of the more confusing language used by most promotional tools in the process.
It’s easy, and possibly accurate, to think of WebsiteRocket as an “SEO For Dummies” sort of tool – taking very complex processes and breaking them down in a way that almost anyone can understand.
The Selling Points
WebsiteRocket has a few solid selling points attached to the service.
The basic service plan allows for traditional and social SEO work, as well as key phrase tracking and solid local promotion.
The basic package is fairly attractive for the price point, but the mid-tier package is actually a bit more useful for those who are going for a full-press e-commerce business.
With the ability to work with multiple sites as well as the tracking data available in the basic package, it’s a good deal for those who are looking to have their hands held through the process of SEO.
There’s also something to be said for the newbie-friendly style of presentation that the tool trumpets. SEO might be a complex business, but it’s also one that’s full of unnecessary jargon. If you’re already in the field, you know that the tough part of SEO really shouldn’t be figuring out what to do – it’s trying to figure out how to find the time to do it. Website Rocket helps with the former by stripping away all of the obnoxiously obtuse language that surrounds the fields and replacing it with easy-to-ready text that can help even a complete novice to better the position of their sites.
Is Website Rocket a good fit for your business? If you’re new to the world of SEO and need basic help, it might be. There are services out there that have more bells and whistles, but Website Rocket’s ease of use might be the best selling point for overwhelmed business owners.
If you have a good business plan and are looking to dip your toes into a larger marketing world you should take the time to check out Website Rocket.
Learn more here >> Website Rocket: Top SEO Software Review
SEO Software: Moz Review
It’s really hard to overstate the brand power of Moz. Moz literally holds one of the top three spots for the search terms “SEO” and “Search Engine Optimization” – it’s that big of a brand. With that said, it’s as important to look at the company’s tools as it is the absolute power of its name. Fortunately, Moz does bring quite a bit to the table – and if you are willing to sit down and work with the tools that it provides, you’ll be given a chance to tap into the same strategies that the site itself users to so thoroughly dominates the internet.
It’s very easy to summarize Moz’s offerings as “everything”. The company provides both a “Pro” and “Local” package to help businesses manage their online presence. On the “Pro” side you have a set of eight tools that let you conduct everything from keyword research to audience growth tracking. Combined with the general analytic strength offered by Moz, you have the perfect tool for people who really like to crunch numbers. The interfaces are relatively friendly, and integration with popular browsers like Chrome allows users to work on the go – no cumbersome outside programs necessary.
The “Local” side is almost as interesting as “Pro”. “Local” allows users to quickly and easily push all of their relevant data up to major data aggregators and directories. It’s a quick and easy way to take advantage of the all-important Local SEO factor, and one that almost anyone can take advantage of as long as they are willing to pay the eighty-five dollars per year per location fee.
The Selling Points
It’s really difficult not to gush over the way that Moz works. The company’s Pro option is one of the best in the industry for people who really care about their numbers. Being able to track page views, follower numbers, and a variety of other topics from one source is amazing – and being able to do all of your keyword research at the same time is a huge time-saver. At the same time, the Local option allows any user who can type in his or her business’ name and location the chance to get his or her business information out and onto the web – an easy process that most SEO tools can’t quite match.
The verdict on Moz is, of course, that it’s incredibly useful. It might be a little overwhelming for novices, but it’s the perfect set of tools for people who are very serious about the SEO process. The Local option can get pricey for those who have multiple businesses, but smaller businesses really should consider paying for that service. All in all, Moz is one of the top ranking SEO companies for a reason.
SEO Software: SheerSEO Review
What does it mean if you haven’t heard about an SEO service? For some, a lack of name recognition means that the site hasn’t done its job. For others, it means that the business is a quiet competitor that sticks to the background while getting the job done. SheerSEO isn’t quite the household name that some of its competitors are, so the question must be asked – is it a reasonable competitor in the SEO world, or is its lack of promotion a sign that the company isn’t able to follow its own directions? If you look deeper, you’ll find an interesting alternative to some of the bigger names.
SheerSEO bills itself as SEO made easy, and it’s hard to argue with that at first blush. All of the company’s tools are set up to give users data at a glance and to provide even novices with an interesting chance to stay ahead of the SEO curve. Like many businesses in the SEO market, it’s all about the metrics – and most users can find the numbers that they need with only a little bit of effort. Even with that said, SheerSEO’s tools do allow power users to go in depth to root out their own SEO problems and determine new strategies. As a business that bills itself as particularly concerned with search rankings, SheerSEO stands out from the pack by pushing the bulk of its efforts towards search rankings instead of social or local SEO.
The Selling Point
So, what’s good about SheerSEO? As you might expect from its basic profile, it’s easy to use. You can enter and edit search terms with relative ease, and it ties things up in a great weekly report that will help new business owners to track their own data from one point. That’s a great benefit for anyone who just doesn’t have time to go under the hood and figure things out for themselves. SheerSEO also offers a two month trial, which is almost unheard of when you look at the major players in the business – there’s simply no harm in checking out the business and seeing if it works for you.
So, what’s the verdict on SheerSEO? It might not have the biggest profile and its tools may not be the best, but it’s easy enough to use that it’s a great choice for small business owners that only have a single page. With a reasonable pricing structure and a lengthy trial, there’s no reason to avoid the business – approach it with the same wariness you would any other site that you don’t know well, and you just might find a hidden gem. SheerSEO is definitely worth the time it takes to sign up for a trial.
SEO Software: WebCEO Review
Sometimes, you just need a product that gets the job done. You don’t need all the bells and whistles, and you certainly don’t need to be confused while you’re trying to work. This is where a business like WebCEO thrives – catering to a market that knows what it wants, and knows that it’s better to get things done quickly. This is a fairly crowded segment of the market, though, so it’s a good idea to see if WebCEO can stand up to the competition.
Web CEO is a fairly straightforward program. It handles everything that you’d hope that it would – keyword ranking, search engine submission, and the like. It’s mostly a tracking tool (really, who needs search engine submissions these days?), but it’s good at what it does. It has a very clean and easy to use interface, and it’s definitely something that you want to look at if you don’t need a lot of frills.
WebCEO also generates reports, which is a nice feature for people who actually care about SEO. This allows you to figure out how well your site is actually doing and allows you to make adjustments as necessary. The reports don’t print out to a .pdf or Word document, but they’re still relatively easy for you to use. This is a fairly standard feature across the industry these days, but it’s still nice to know that you’ll get solid data from the company for which you are paying. WebCEO clearly caters to those who know a bit about how SEO is supposed to work.
WebCEO isn’t flashy and it isn’t particularly unique, but it does one thing very well – it’s great at providing location-based keyword ranking data. This is incredibly useful for those who are in the world of local SEO. Having the local keyword rankings available is one of those little bonuses that helps to set the relatively bare-bones service apart from many of its peers. The rest of the features offered by the service are fairly run of the mill for the price point, but local keyword tracking is definitely a benefit.
So, who needs WebCEO? Definitely any business that doesn’t mind paying a little more for solid service, as well as any business that wants a straightforward product that can help them with their SEO woes. It’s definitely a business-level product with a business-level price, but it’s worth it for many users. Budget customers might balk at the price tag, but those who are very serious about improving their page rankings might find the product offered to be quite useful. As always, it’s up to the individual user to decide if the price is right for a product such as this. Visit WebCEO to see if it’s right for you.
SEO Software: SEMRUSH Review
If you’ve got a website, you can’t just expect success to occur. You need to do your research, plan for the future, and manage any course-corrections that become necessary as your competition changes its own game plans. For that, you need highly competitive tools that will allow you to plot the course of your site’s future. SEMRUSH is an excellent suite of tools that will allow you to do just that. In a crowded marketplace, though, it’s important to figure out whether SEMRUSH can deliver on its promises – and whether the product is worth the advertised price.
SEMRUSH is promoted as an all-in-one toolkit for promoting a website. At its core, it’s a great research tool – while not advertised quite as heavily as one might expect, many users think of SEMRUSH primarily in conjunction with keyword research. The product is actually a suite of different tools that can help you to research, monitor, and plan a website’s future – and it’s equally as useful for smaller sites as it is for the major leagues. With that said, SEMRUSH can present an overwhelming amount of data – albeit in a manner that makes it easier to digest than some of its competitors. SEMRUSH is a solid multipurpose suite that should never be overlooked by novices or by experienced SEO pros.
The Selling Points
SEMRUSH can provide users with a fantastic amount of data – perhaps not as much as its more expensive competitors, but certainly more than you’d expect to get for the price point. If you’re looking to do competitive keyword research, it’s hard not to recommend SEMRUSH. The company also provides a fantastic level of support, though most users report that they rarely have problems with the product. This places SEMRUSH in rare company, as a research tool that both actually works as advertised and is useful for most of its target audience.
At the end of the day, SEMRUSH remains one of the better tools for single-user sites and would-be SEO gurus who prefer to work alone. The price tag is fairly hefty if you want to have multiple users and the tools might be a little overwhelming for those who are new to the game, but it’s still a remarkable suite of tools for those willing to put in a little effort. Whether you can make the most of what’s provided is really up to you – if you’re willing to put in a little work early on, you will get quite a bit for your money. SEMRUSH is an excellent choice for anyone who really cares about the future of his or her website, and should always be considered when looking at SEO tools.
SEO Software: Searchmetrics Suite (Basic) Review
Is it worth it to pay more for a name you can trust? That’s as big a question in the world of SEO as it is anywhere else. Searchmetrics Suite is a huge name within the business, and it’s good a fairly hefty price tag. Before you sign up, it’s a good idea to figure out if it’s worth the hit to your bottom line.
Like many of the other SEO tools out there, the Searchmetrics Suite is full of features. If you’ve thought of it, you’ll probably find it here – from keyword features to historical traffic analysis, it seemingly does it all. The Suite is the higher-level package from Searchmetrics, giving you access to new tools above and beyond the wildly popular Essentials package. Pricing for the tools starts around $400 per month and goes up as you access higher levels, so it’s certainly not something for a casual user – but with the tools available, it’s more than reasonable to expect to have to pay a premium.
What sets Searchmetrics apart from the competition is, of course, the variety of tools available to Suite-level users. While you’ll get a lovely set of tools that are great for working on your personal website, most of the really fun stuff is related to business projects. The Suite packages give you access to a number of project management tools, most of which can be found with other tool sets but are not generally available under one umbrella. There’s a reason that Searchmetrics is one of the most trusted names in SEO, after all.
It’s also important to point out that you’ll be paying a good bit for reputation – and for many, that’s just fine. Searchmetrics is well known and provides good products to multiple business types, and it’s always a good idea to work with a business that actually knows what it is doing. The upside of paying that premium is that you can be sure that all of the tools actually work – and that they’ve been refined by user feedback. As such, it’s very easy to use all of the data visualization to figure out how your projects are going even if you aren’t an SEO professional.
Should you use the Searchmetrics Suite? If you need more than the Essentials package can offer and you’re not afraid of the price tag, there’s no doubt that it’s worth checking out. If you can’t find something you need in this suite, you probably won’t find it anywhere else – the problem, as usual, will have more to do with your budget than anything else. You really need to have a serious plan in place before you start using these tools or you won’t get the most for your money.
SEO Software: Ranking Coach Review
Ranking Coach brands itself as the marketing solution for small businesses, a title that’s contested to say the least. While it definitely talks a big game, it’s important for business owners to know if the company can actually back it all up. By looking at a few basic factors, it’s fairly easy to see exactly where Ranking Coach stands among the competition.
Ranking Coach advertises itself as a product for beginners, and that’s not necessarily a bad thing. The product does an admirable job of meeting customers where they are, working with multiple platforms and keeping a relatively simply approach to SEO. Most customers are probably going to go to the product for keyword tracking/monitoring, and the company honestly does a solid (if not terribly exciting) job of making those tools easy to use. Likewise, Ranking Coach allows for some simple location monitoring that is super-effective for SEO newbies.
The two standout features are on fairly opposite ends of the simplicity scale. On the easy side are the tutorial videos, which are quite useful for novice users. On the more sophisticated side is the competition analysis system, which isn’t the most common feature at this price set and can do a lot of good for consumers who understand the value of the product.
As with most of the SEO products you’ll find out there, Ranking Coach offers a pair of price points. The Standard package is listed as the most popular, and it’s fairly feature-rich for the price of $29.95 per month. The Agency level provides a great deal more bang for the user’s buck, though, featuring more keyword ranking and tracking, more location monitoring, and more competitor analysis for 129.95 per month. The price point for the product is on the lower side of the industry average, especially when you’re looking at the Agency level of the service. This doesn’t always mean you’re getting the best service out there, of course, but it is definitely a point in the “win” column for a business that’s trying to improve their SEO while on a tight budget.
If Ranking Coach fails anywhere, it’s probably in overestimating its users. While it proclaims that it’s new-user friendly, the layout of the site and the tools do require at least a base level of computer and marketing knowledge. This isn’t a huge issue unless you’re a true novice, of course, but there are plenty of people who would flock to such a site and take the advertising at face value. Customers with a little more experience tend to really like the product, though they’ve had a few of the expected issues with customer service and/or website issues. All told, though, customers tend to like Ranking Coach if they’ve figured out how to use it.
Ranking Coach is a pretty easy product to recommend if you’re looking for a basic level of utility at a fairly low price. It’s not going to turn the head of anyone who’s spent time doing SEO on his or her own, nor is it a miracle solution. Ranking Coach is simply a competent product that fulfills the promises of its features.
SEO Software: Places Scout Review
Places Scout lists itself as an all-in-one SEO solution that makes life easy on its users. If you look behind the marketing speech, what you’re really looking at is an automated SEO tool that’s meant to help users to improve themselves on most SEO metrics and take care of a number of tasks that industry professionals would flag as necessary. As far as the tools themselves go, consumers are looking at the same suite that they’d want to see in any other SEO product. Think of Places Scout as a true all-in-one, a product that seeks to help you do a little bit of everything.
Outside of typical SEO, Places Scout expands it all-in-one approach to the tools you need to stay on top of the market. The tools included touch on reputation management, competition analysis, and lead generation. While this might not fall under the purview of your typical SEO suite quite yet, Places Scout inclusion of these elements helps to place it alongside some of the leaders of the industry.
The Selling Points
If you’re going to go through selling points, it’s probably good to start with the giant text on the homepage – Places Scout wants to make SEO easy. Everything about the toolset is certainly easy, if not quite as user friendly as one might hope. The design stands at the precipice of being complex, but it pulls back just enough to not completely overwhelm customers.
While the interface itself might be simple for a novice, it’s important not to mistake Places Scout for a newbies-only toolset. The website isn’t quite an all-in-one, but it’s ridiculously close. From all of the general SEO tools you’ve come to know and love to reputation management and even competition tracking, this is a full-featured suite of tools that is sure to keep most users happy. Considering that it’s all under the same umbrella, it also makes for a fantastic product with which SEO novices can play around.
It’s also a good idea to talk about lead generation because that’s not something that every SEO product on the market offers. The company claims to be able to provide millions of targeted leads for its customers, which is certainly an attractive prospect. Leads are only one small piece of the sales puzzle, of course, but it’s nice to see an SEO business provide a leads-focused tool.
Another solid selling point is the variety of price points available for consumers. The lowest-tier package is competitively priced with pretty much anything else on the market, but the real savings come with the higher-tier packages. With a Pro Package priced at under one hundred dollars a month, Places Scout is definitely a steal.
So, what’s the verdict? It depends upon who you are. If you’re an experienced SEO pro or you need specific, top-in-class tools, you can probably find better elsewhere. If you’re a relative novice or you need a full suite of SEO tools, though, the all-in-on solutions of Places Scout might be a good fit for you.
SEO Software: Traffic Travis Review
Traffic Travis is a free set of tools that claims that it helps customers to improve their website rankings. At its most basic level, this is a set of research tools – the things you use to figure out the next move you’ll need to make. There’s no real managed aspect here, nor are there professionals on hand to help you make sure that your next move is the right one. This is a toolset for people who have a good idea about how SEO works already. Oddly, though, the fact that Traffic Travis is free really makes it a good fit for those who aren’t quite ready to invest in SEO.
Traffic Travis has a few interesting selling points, but they’re mostly things that you’ve seen before on other sites. The big one, of course, is that the service is free. You really can’t beat that price point and there will always be plenty of people who want to dip their toes into the water of SEO before they move onto something better. Free isn’t always what it seems, though, and it’s nice to know that Traffic Travis does really provide a free download to its customers. Even if the utility isn’t all there, at least you won’t be stuck with the bill.
Where things get more interesting is with some of the tools. The SEO health check doesn’t really provide anything that a thousand other tools provide, but it does so in such a neat package that it’s hard not to want to adopt it for your own needs. It keeps track of not only where your page is ranked, but also how many pages you have ranked and how things are going with your general standings. This is an awesome at-a-glance tool that really should be adopted by more companies.
There are also some fantastic tools for keeping track of how your competitors are doing. There’s a strange tendency to treat SEO a little like golf – most people are concerned with playing against themselves. Traffic Travis allows professionals to keep track of not only which competitors outrank them, but the keywords the competition seems to be targeting. This allows for better overall strategy and even allows companies to push into new keywords. This is one of the great competitive tools on the market as well as one of the simplest. It’s amazing that more SEO companies don’t offer something similar. In fact, Traffic Travis might be worth your time just to use them.
So, is Traffic Travis worth it? The answer’s a solid yes, even if it’s just for the fact that it’s free. You won’t get the support you’d get with a managed product and you certainly won’t have the ability to rely on a professional to help you pivot, but you can get a lot out of using these tools as a supplement for your other, more robust options. If you want a good way to track the competition and keep your own site up to date, you can do a lot worse than this free set of tools.
SEO Software: Axandra Review
Axandra is the host of two very powerful SEO tools – SEOProfiler and iBusinessPromoter. Both tool sets are your typical SEO suites that feature keyword research and management, website optimization tools, link management, link building tools, and various other types of site analysis that the modern SEO professional can’t do without. These are both all-in-one kits, the type of programs that are best used by business owners that have at least a limited amount of experience in the SEO world and aren’t afraid to do things on their own.
The pricing models of these two programs are relatively modest, compared to some in the industry. There’s a free trial for SEOProfiler and a demo version of IBP, as well as a free version of SEOProfiler that can let you do a limited amount of work. SEOProfiler will run business owners anywhere from fifteen to one thousand dollars a month, depending on the package and payment plan, while IBP is a one-time purchase that’s between two hundred and seven hundred dollars. Given that both price points are fairly feature-rich, this makes for a fairly smart deal for either product.
The Selling Points
There’s a few really cool things that set the tools on Axandra apart from the rest of the crowd. First and foremost, you’ve got the free version of SEOProfiler, which is an absolute must-try for anyone who is new to the world of SEO. There are a fair number of free tools out there, of course, but it’s nice to have a useful free version of a paid tool to try out before you jump into the always-interesting world of SEO. If you’ve ever been gun-shy about trying a tool, this is really the best opportunity you’re going to get.
These tools are also sold on the idea of choice. It’s nice to be able to choose between browser-based and machine-based tools. It’s also very nice to have a choice between two tools that have clearly been put through their paces and can satisfy the needs of business owners. Having the choice between working in a browser and working from a local machine may not seem like the biggest selling point to every SEO professional, but it’s a great option for those who care about such things. At a deeper level, it shows the company’s commitment to meeting users where they are rather than where the company wants them to be.
In terms of utility, it’s hard not to recommend this product. It’s really spectacular to have the option to get an all-in-one SEO solution that you can pay for all at once, even if you won’t necessarily get the level of support you’d get with the usual monthly programs. At the same time, it’s very clear that this isn’t a beginner-level program and most business owners will end up getting overwhelmed by the options seen here if they aren’t careful. If you’re willing to do some research, though, the programs offered by Axandra are worth the price.