The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.
SEO is not an exact science – at least you want to make it look like it isn’t. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process starts you thinking to say the least. On
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: