More and more sites have started to take advantage of black hat SEO mechanics in order to achieve the best possible ranking for the desired keywords. As you would expect, such a thing definitely caught the attention of Google and in return they took action. This is especially true for the mobile world, which experiences a massive boost of users! One has to wonder, what happens if your site is perused by mobile users but it’s not mobile friendly? Let’s find that out right now!
During April 2015 Google issued a warning that websites which don’t have mobile support will be penalized. That particular penalty was introduced on the 26th of April and since then all sites that are visited by mobile users and which don’t have mobile support have started to suffer a drop in rankings. Check out our Google Mobile SEO Checklist for more details.
This is a drastic measure from Google, but why was it created? The idea is simple here, the mobile world offers around 50% of all internet traffic right now, which means that any site needs to deliver great experiences for both mobile and desktop users as well. Without the proper tools and methods to determine how you can change your site so that it would cater to mobile users you can easily experience traffic drops and less sales, so you have to address the issue as fast as possible.
How to optimize your site for mobile?
Opting for a responsive design is a very good idea here, because it will help you deliver a great experience and extraordinary results all around. At the same time, sticking to a single site instead of having two dedicated ones is also a very good idea, since it will help you save money while lowering the necessary amount of maintenance that you have to perform.
Adding in a viewport meta tag will also help you as well, because with it you can determine if the content is sized and scaled properly on the mobile device. Font and button sizes are just as important in this situation, because you do want to keep them small, not that large as during scaling things can get quite ugly and you should maintain the experience all the same.
You have to use only high resolution images as they will have the same quality on mobile and desktop as well, but if you can, you should try to remove the default zoom as on mobile it can deliver a bad user experience.
Some other great ideas to help boost your mobile friendliness is to add YouTube videos to your site as they will scale automatically for mobile devices, but the most important thing is to stop constraining the mobile experience. Do offer the option for a user to access the desktop version from mobile if he wants, because the more choices you offers the better the outcome will actually ne.
What will happen if your site is not mobile friendly?
You might not be penalized by search engines but you definitely will not rank on page 1, so try to avoid that! Use our ideas and tips to help you recover your site from a penalty or avoid it completely. Also, try to continually test your site as this is the only true way to generate buzz for your site and obtain the best outcome!