By this point, it’s a cliche to say that the world of SEO is always changing.
The never-ending war between search algorithms and businesses is necessarily one that requires a constant game of one-upmanship, so the playing field naturally changes at a rapid pace. That doesn’t mean that it’s not important to figure out what’s going on now, though.
Good changes in the world of SEO – those that actually benefit consumers – are going to become the norm in the future. Those changes that don’t work – so-called black hat SEO – might even reveal something about how the algorithms of the future might change. As such, it’s nice to get a quick lay of the 2015 landscape.
Linking, Directories And Networking
One thing that’s made a surprising recovery in recent months is the process of seeking out backlinks.
True, this is something that never really went away – linking to authority sites has always been a great idea – but more people are starting to invest time and money in directories again. They’re also networking with like-minded individuals through blogging services to share users and collect important data.
This shift towards networking is likely going to stick around, if only because it satisfies an important data point for the webcrawlers.
Web Videos – Specifically YouTube
Videos are also a major part of the new SEO world. Videos keep users on sites longer, provide much-needed new content, and are often separately listed on search pages.
Video content has been a goldmine for SEO professionals over recent years, especially since Google acquired YouTube. In fact, YouTube is slowly becoming as much a part of SEO as keywords once were, presenting another vital area in which new SEO companies can specialize and capture part of the market.
If your site doesn’t have videos, you need to start recording something today.
Content Isn’t King – It’s EVERYTHING.
The real heart and soul of the modern SEO movement is content – specifically, useful content.
Gone are the days of keyword stuffing and they’ve been replaced with a trend towards useful, rich and evergreen content. Websites don’t just want users to come to their page through trickery – they need users to stick around and visit more than once. As such, the content world is experiencing another boom. In fact, some of the biggest beneficiaries of the new SEO world are those who have the ability to produce relevant content on a regular basis. Everyone, it seems, is looking for something new to read.
Now Go! SEO!
It might seem like some of these changes are minor, but in 2015 they have had a huge impact on how SEO works. From the emerging relevance of video content to an increased focus on networking, the changes in SEO are putting some of the major players off the top of the search results for the first time. If your business wants to take advantage of this brave new world, it needs to act fast.