world-of-seoBy this point, it’s a cliche to say that the world of SEO is always changing.

The never-ending war between search algorithms and businesses is necessarily one that requires a constant game of one-upmanship, so the playing field naturally changes at a rapid pace. That doesn’t mean that it’s not important to figure out what’s going on now, though.

Good changes in the world of SEO – those that actually benefit consumers – are going to become the norm in the future. Those changes that don’t work – so-called black hat SEO – might even reveal something about how the algorithms of the future might change. As such, it’s nice to get a quick lay of the 2015 landscape.

Linking, Directories And Networking

One thing that’s made a surprising recovery in recent months is the process of seeking out backlinks.

True, this is something that never really went away – linking to authority sites has always been a great idea – but more people are starting to invest time and money in directories again. They’re also networking with like-minded individuals through blogging services to share users and collect important data.

This shift towards networking is likely going to stick around, if only because it satisfies an important data point for the webcrawlers.

Web Videos – Specifically YouTube

Videos are also a major part of the new SEO world. Videos keep users on sites longer, provide much-needed new content, and are often separately listed on search pages.

Video content has been a goldmine for SEO professionals over recent years, especially since Google acquired YouTube. In fact, YouTube is slowly becoming as much a part of SEO as keywords once were, presenting another vital area in which new SEO companies can specialize and capture part of the market.

If your site doesn’t have videos, you need to start recording something today.

Content Isn’t King – It’s EVERYTHING.

The real heart and soul of the modern SEO movement is content – specifically, useful content.

Gone are the days of keyword stuffing and they’ve been replaced with a trend towards useful, rich and evergreen content. Websites don’t just want users to come to their page through trickery – they need users to stick around and visit more than once. As such, the content world is experiencing another boom. In fact, some of the biggest beneficiaries of the new SEO world are those who have the ability to produce relevant content on a regular basis. Everyone, it seems, is looking for something new to read.

Now Go! SEO!

It might seem like some of these changes are minor, but in 2015 they have had a huge impact on how SEO works. From the emerging relevance of video content to an increased focus on networking, the changes in SEO are putting some of the major players off the top of the search results for the first time. If your business wants to take advantage of this brave new world, it needs to act fast.

What’s Happening In The World Of SEO?

12 thoughts on “What’s Happening In The World Of SEO?

  • September 3, 2015 at 1:01 pm
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    Youtube has definitely got more important for SEO purposes in the last 1-2 years. It’s now almost impossible to succeed without it, without having videos on your site. Youtube is now similar to a search engine, but for video content. Google managed to become both the number one search provider for text based content and video content with the acquisition of YT. I have seen people make a killing on Youtube by sharing video material that people want to watch. You can now become a superstar by simply showing others how you play games or make them laugh.

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  • September 3, 2015 at 4:06 pm
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    You said more and more people are investing in directories again. Could you please make a list of the directories that you deem as important for SEO in 2015? I lost track of them some time back when they were almost all looking spammy or there was no apparent reason to use them. I’m reconsidering this and may want to start using them again but I need where to focus my efforts in. Thank you for any suggestions – maybe you could even write a post about this?

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    • September 3, 2015 at 5:42 pm
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      You’re absolutely right Sara. There are still quite a few (thousand) spammy directories out there for sure! A great way that I like to measure the validity is with the Moz’s Open Site Explorer tool.

      If you’re looking for an awesome list though, where someone has ALREADY spent lots of time goning through the tedious task of sifting out junkie directories then you should check out this awesome tool.

      Reply
  • September 3, 2015 at 5:39 pm
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    If you look closely at Youtube it has been updated a lot in the last year or so, making it even easier to find relating content, watch a video without having to wait for it to load and so on. They’ve made a lot of improvements and now people are spending even more time with them. I am now daily on Youtube for at least 30-60 minutes on average and others might be spending 5-6 times more. I wonder what kind of revenue they are making considering they should have some serious expenses with hosting the videos and so on.

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  • September 3, 2015 at 6:49 pm
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    In your opinion, is ezinearticles still a good place to post articles to? And what about other articles directories? Back in the day it was really easy to rank using articles with a few good anchor text keywords in them but I don’t know if that works anymore. I am all for good quality and not keyword stuffing but in some niches it’s just very difficult to find good links and these article directories would be of great help. Looking forward to hearing what you have to say about this.

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  • September 3, 2015 at 8:13 pm
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    Content has always been king and this won’t change ever. If you aren’t creating the best content out there then someone will and they will get the traffic, followers and make the money you could have made. It’s a matter of including great text (researched when possible), with links back to authority sources, videos, images, graphs and all the other good stuff. Every post should be a work of art in its own right and we should all give our best when writing and not just do it for the sake of getting it done.

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  • September 5, 2015 at 6:08 pm
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    I totally agree with you, videos are now a major part of the SEO world. I have started using videos and it’s really boosted my business rapidly. I highly recommend that everyone starts using web videos, but make sure they are of high quality just like your content.

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  • September 5, 2015 at 6:17 pm
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    Great post with useful information! I’m glad I found an expert on SEO that I can trust. That’s for producing quality content, Jeff.

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  • September 5, 2015 at 6:27 pm
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    Thanks for keeping us informed and up-to-date on what is happening in the world of SEO in 2015. You are very right; good, solid content is so important for people to have on their websites! I’ve been put off by many different businesses because of the poor quality content on their sites.

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  • September 5, 2015 at 6:32 pm
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    It’s true! I’ve read so many new articles talking about the revival of linking and web directories. But as Sara mentioned, there are so many directories that are spammy and it’s important to know which are the trustworthy web directories!

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  • September 5, 2015 at 6:43 pm
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    Many thanks to you, SEO Whiz for all your help. I’ve loved following your blog posts and gaining so much useful information on SEO. My business is doing so well thanks to you!

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  • September 5, 2015 at 6:48 pm
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    Not only are videos helping, but also well designed and appropriate graphics! I would highly recommend hiring a talented graphic designer to come up with a great logo/graphics to enhance your online image and marketing.

    Reply

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