In today’s world of internet advertising, social media marketing has become one of the hottest buzzwords. But it is more than simply a buzzword, it is a powerful and relevant marketing tool and can become the most useful way to get the name of a company, product, or service out to the world in the least amount of time.
Social media marketing refers to using social networks and word of mouth so that users on the internet push your message out and spread it at a rate unknown in previous times. Let’s face it, word of mouth is the best form of advertising. But prior to this new phenomenon, word of mouth was usually limited to people who had actually used a product. Now videos, blogs, images, and music is being pushed out from person to person across vast networks, carrying the message to vast numbers, quickly.
The trick to taking advantage of social media marketing is to create buzz quickly. Successful viral campaigns hit the internet and create immediate hype spreading quickly with the message of, “Hey, you have to see this…” It doesn’t matter what the underlying product or service is, if the initial launch can create a little excitement, Twitter, Facebook and YouTube will do the rest, and do it at a speed that is astounding.
In the fast paced computing environment of today where messages are sent in 140 character bursts to millions of users a day, no advertising campaign can consider itself complete without social media marketing.