Should you submit your site to a business directory? It’s an important question, especially if you are on a budget. The short answer is a resounding yes, but the better answer is closer to a maybe. Yes, you should submit your site to a directory – but only if it is a legitimate web directory. When you submit your site to a directory and have it listed, you’re establishing an important relationship with that other site. The benefits that you reap can be plentiful, but you’ve got to make sure that you’re working with the right kind of directory.

It’s a good idea to start with the obvious – networking is good. You do it in the business world all the time, and the same logic that works there follows online. Relationships are good – and relationships with those who have something you need are even better. If you work with a reputable business directory, you get access to more traffic and to valuable back-links. You’re looking at a service that costs a fraction of a Chamber of Commerce membership, yet will provide you with the electronic version of the same benefits. When you network, you get to reap the benefits of having allies online.

From a more technical standpoint, legitimate directories help to fulfill an important factor in the search engine results algorithm. Sites that have backlinks from authority sources are generally viewed more favorably by the webcrawlers that determine search results. Legitimate directories tend to be considered more reputable than simple websites, and thus help to establish the legitimacy of your own pages. The technical benefits of working with a legitimate web directory cannot be overstated – the better the directory, the more beneficial your association will be. This might be one of the most important factors in whether your site makes it to the top of a search list.

There’s also a human element to working with a directory. While it’s easy to see that most people arrive at their search destinations from a search engine, there are still many people who will look at authoritative directories for guidance when they need to find a business or service. Having your site listed with such a directory will not only help you to drive traffic to your site through a search, but it will also help you to connect with those who have more specific online needs.

If you work with a directory that’s seen as legitimate and authoritative, your website will benefit from the association. SEO is tough for anyone, but it becomes a bit easier if you don’t have to go it alone. Always be willing to work with the right people, even if there’s a cost involved – the benefits will almost always be worth more than you end up paying.

SEO Tip: Should I Submit My Business Website To Web Directories

4 thoughts on “SEO Tip: Should I Submit My Business Website To Web Directories

  • September 4, 2015 at 8:11 pm

    The big question is how do you know for sure which web directories are good? How can you tell the good ones from the bad ones? And when should you send the site to them? Should you send the site from the start and hope search engine crawlers find the link from them back to your site and look at you favorably? I am still a beginner in all of this and would really appreciate some answers. I want to learn how to do things right because I know there is a certain way to do things online.

    • September 6, 2015 at 5:49 pm

      I am in no way an expert on this, Carl, and maybe theseowhiz will shed some light on this matter, but I do know a few things that may help you. So, here are my 2 cents. I believe that you shouldn’t get a web directory link from the start. You should create a website, look for links on websites from your niche and only afterwards turn to web directories. Why do I say this? Because web directories (even the good ones) give out thousands of links which means these links lose their value. Also Google already knows the good and the bad web directories. They know what they are and what they do (give away links) so you are not getting a lot of benefits from these sites. It’s better to get a link from a domain that doesn’t link back to more than 50-100 other sites instead of getting a link from a web directory that links back to 1000+ sites.

    • September 16, 2015 at 5:24 pm

      Hey Carl, great question.

      How “DO” you know when a web directory is a GOOD, better yet, SAFE.

      A great way to determine the value and favorability of a business or web directory in today’s search engines is to check the site on Moz’s Open Site Explorer tool. Additionally, to double check the directories ‘good standing’ in search engines like Google you can check its Trust Flow on Majestic.

      I recently found a service/tool that does a lot of this work for you. Check out FreeDirectorySubmission.Net

  • October 22, 2015 at 3:36 pm

    I have to say that I’ve not had the best of luck with web directories. But having found your site, I see that you recommend and review trustworthy web directories. I may now get back into using web directories if they live up to what you’re saying about them.


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