Should you submit your site to a business directory? It’s an important question, especially if you are on a budget. The short answer is a resounding yes, but the better answer is closer to a maybe. Yes, you should submit your site to a directory – but only if it is a legitimate web directory. When you submit your site to a directory and have it listed, you’re establishing an important relationship with that other site. The benefits that you reap can be plentiful, but you’ve got to make sure that you’re working with the right kind of directory.
It’s a good idea to start with the obvious – networking is good. You do it in the business world all the time, and the same logic that works there follows online. Relationships are good – and relationships with those who have something you need are even better. If you work with a reputable business directory, you get access to more traffic and to valuable back-links. You’re looking at a service that costs a fraction of a Chamber of Commerce membership, yet will provide you with the electronic version of the same benefits. When you network, you get to reap the benefits of having allies online.
From a more technical standpoint, legitimate directories help to fulfill an important factor in the search engine results algorithm. Sites that have backlinks from authority sources are generally viewed more favorably by the webcrawlers that determine search results. Legitimate directories tend to be considered more reputable than simple websites, and thus help to establish the legitimacy of your own pages. The technical benefits of working with a legitimate web directory cannot be overstated – the better the directory, the more beneficial your association will be. This might be one of the most important factors in whether your site makes it to the top of a search list.
There’s also a human element to working with a directory. While it’s easy to see that most people arrive at their search destinations from a search engine, there are still many people who will look at authoritative directories for guidance when they need to find a business or service. Having your site listed with such a directory will not only help you to drive traffic to your site through a search, but it will also help you to connect with those who have more specific online needs.
If you work with a directory that’s seen as legitimate and authoritative, your website will benefit from the association. SEO is tough for anyone, but it becomes a bit easier if you don’t have to go it alone. Always be willing to work with the right people, even if there’s a cost involved – the benefits will almost always be worth more than you end up paying.